Post by account_disabled on Feb 17, 2024 6:15:57 GMT -5
The answer to this reasonable concern of CEOs comes from the Return On Investment or ROI in short, which is the result of the Inbound Marketing strategy. So let's see the steps that will make the management of your business discover the holy grail of its success, which goes by the name of Inbound Marketing ! Identify your true business goals As Simon Sinek mentions in his best-selling book " Start With Why ", few people or businesses can clearly articulate the purpose of their actions .Without knowing your goals and the time to achieve them, you will surely face many problems in all the marketing actions you will attempt.
So make sure you clarify the business goals you are trying to achieve. And no, branding or increasing your customers are not clear goals! Remember that your goals must be SMART : Specific , Measurable , Attainable , Relevant Consumer Mobile number Database and Time -Bound. An example of a smart goal would be to increase the number of your core customers by 0% by next year. align your goals, you will be able to continue with the implementation of the remaining marketing actions. Map current marketing actions and ROI Your business should systematically observe the ROI for all marketing actions implemented. Because of flexible methodologies now, now is the time to make it a priority, because there is no point in investing time and money in any marketing initiative if you don't know its impact on the overall strategy and the bottom line. of ROI.
Also, additional items to consider and evaluate are: The current conversion rate of the visitor to a lead, from the company's website The current lead to customer conversion rate The average lifetime of a customer (LifeTime Value or LTV) The average selling price The cost of acquiring a new customer The time required to acquire a new customer The conversion cost of each lead The conversion cost of each customer And if you've noticed that your current marketing efforts are still not producing enough results, then let's move on to the next step. .
So make sure you clarify the business goals you are trying to achieve. And no, branding or increasing your customers are not clear goals! Remember that your goals must be SMART : Specific , Measurable , Attainable , Relevant Consumer Mobile number Database and Time -Bound. An example of a smart goal would be to increase the number of your core customers by 0% by next year. align your goals, you will be able to continue with the implementation of the remaining marketing actions. Map current marketing actions and ROI Your business should systematically observe the ROI for all marketing actions implemented. Because of flexible methodologies now, now is the time to make it a priority, because there is no point in investing time and money in any marketing initiative if you don't know its impact on the overall strategy and the bottom line. of ROI.
Also, additional items to consider and evaluate are: The current conversion rate of the visitor to a lead, from the company's website The current lead to customer conversion rate The average lifetime of a customer (LifeTime Value or LTV) The average selling price The cost of acquiring a new customer The time required to acquire a new customer The conversion cost of each lead The conversion cost of each customer And if you've noticed that your current marketing efforts are still not producing enough results, then let's move on to the next step. .